What do you feel that the “baby-boom” generation is really looking for in terms of housing?
Question: We have been in the building industry in
The booming housing market has allowed many baby boomers to sell their older homes at a much higher price than when they were purchased, which enables them to afford larger and more expensive homes.
In fact, industry experts have pinpointed baby boomer preferences. Among them: design that provides value; exercise and fitness rooms; homes equipped with new technology; the desire to age in place, meaning the house's space must be flexible; and unique home designs to avoid the cookie-cutter effect. Other trends include universal designs, attached housing, variety in color, single-story homes with master suites, and retirement housing that allows them to remain in the area where they currently reside.
Of course, not everyone wants a larger home, and the submarkets that exist within the baby boomer generation present a complicated situation for builders. Del Webb has been one of the more successful homebuilding companies in terms of catering to this generation. Its size has put it in a better position to offer the diversity craved by the baby boomers, and as a result its communities feature a variety in age, amenities, and home design. Ó2008 Information.Inc.
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