4 Ways To Attract More Buyers to Real Estate Listings
Don't underestimate the power of online marketing,private showings.
Question: Allison, our condo in Keystone, CO is currently listed for sale. We’d like to increase our showings – what suggestions do you have?
Answer: I’m glad you asked! It’s not unusual that your showings have slowed down during the late fall. Just remember that the ski season is heating up and the week after Christmas brings record numbers of people to Summit County and showings will go up. You can be ready for them! According to Dianne Hymer with Inman News, some buyers are looking for a home that's located in a specific neighborhood. Others have more flexibility regarding where they live. But most buyers share one thing in common: They want a home that's in move-in condition.
Start working on attracting buyers to your home by putting the property in good condition before it goes on the market. In most cases, it's not a good idea to show your home to a prospective buyer before it's ready to be shown. Photos should also wait until your home presents itself well.
Pay attention to "curb appeal"; first impressions are lasting. Some buyers drive by without taking a look inside if they don't like the way a house looks from the street. The yard should be clean and tidy. Replace the front lawn if it's dead; the same goes for plants that have seen better days. Flowering plants make your home look festive and inviting.
Peeling paint should be touched up, if possible. If an entire exterior paint job is called for, consider changing the color scheme to enhance the appeal. One seller repainted the exterior of his home before selling without consulting his agent or a colorist. He repainted using the existing color scheme, which was out of date. The house didn't sell quickly. When it did, the first thing the buyers wanted to do was change the color of the exterior.
Repair deferred maintenance, particularly if it's visible from the street. You want to convey the impression that your home has been well maintained. If you can't afford to repair and paint the white picket fence in front of your house, it would be better to remove it than leave it.
Houses that don't have much architectural appeal can often be improved by the addition of shutters. Houses that don't show much from the street can be enhanced with an architecturally intriguing gate or entryway. You want to peak buyers' interest in seeing what they can't see from the street.